Recruitment Blitz Strategies
How to Conduct an Effective Membership Recruitment Blitz
A coordinated Membership Recruitment Blitz is an all-out effort to maximize your membership teams' efforts by canvassing an entire parish on one weekend, gathering the names of prospective new members for follow-up.
Order Of Events
»The Preparation Phase
•Obtain the pastor’s permission to conduct a Blitz at the church during a specific weekend.
•Advertise the event weekly in the parish bulletin building up to when it is held.
•Order recruitment materials from the Supreme Council Supply Department (allow four to five weeks for delivery). Use the Blitz Kit Order Form when ordering materials.
•Inform the insurance representatives about the dates of the recruitment drive.
»The Execution Phase
•Set up informational tables at every door of the church. Have plenty of prospect cards and pencils on hand to distribute to each man as he enters the church.
•Arrange for a membership recruitment announcement to be made during Mass by the priest endorsing the council.
•Have brother Knights on hand to answer questions and to collect prospect referral cards or names and contact information as men leave the church with their families.
»The Follow-Up Phase
•Personal contact must be made with every prospect within 48 HOURS.
•Inform each prospect and his family of of the date, time and location for the informational seminar, and invite them.
•Offer transportation if necessary.
»The Orientation Phase
•Order recruitment brochures about the Order for prospects and their families to read.
•Request that your council’s chaplain start the event with a prayer and some words about the Order and its mission.
•Consider showing one of the recruitment videos available from the Supreme Council Supply Department.
•Make the requirements for membership known to those assembled.
•Offer each prospect a Membership Document (#100) to fill out before the event’s conclusion.
•Have brother Knights on hand to assist prospects in completing these forms.
•Conclude the event with some light refreshments.
•Inform the candidates of the date of the First Degree.
»The First Degree
•Schedule a First Degree no more than two weeks after your informational session.
•Contact the candidates to remind them of the degree date.
•Ensure they have transportation to the location.
•Order degree certificates from the Supreme Council Supply Department as a fitting way to recognize your new brother Knights.
•Don’t let the new members leave the degree without getting them involved and explaining the Shining Armor Award program.